Wednesday, 26 June 2013

Semantic SEO" a new term?

We spend a lot of time in the SEO community debating terms and definitions, even when they are established activities we've been doing for years. This is doubly true for folks in tech who are not in the search industry. If you have an abundance of free time, you can jump into any Hacker News thread related to SEO and see there's still no agreement on whether or not SEO is a valid term or discipline.
The optimization part aside, in Aaron's SemTech piece I referenced above there is a concise definition of semantic search provided by Tamas Doszkocs of WebLib:

"Semantic search is a search or a question or an action that produces meaningful results, even when the retrieved items contain none of the query terms, or the search involves no query text at all."
 
That's a great starting point to think about how Google and Bing are shifting towards semantic search results. Justin Briggs wrote a piece about entity search results that's over a year old, and it's still a useful primer on how search engines are increasingly moving towards these kinds of results for user queries. However, there's still not an agreed-upon term to describe the activities around achieving visibility in the semantic search results or optimizing for a semantic search engine.

Friday, 21 June 2013

Best and Worst Times to Post on Social Media Sites

Being active on social media networks is required for a brand to gain exposure and feedback from their potential and existing customers. Knowing the best time to post on social media sites like Facebook, Twitter, Linkedin, Google Plus and Pinterest can give your shared story a real boost in visibility with an increased travel time and overall life. It is interesting to note that every shared story on social media sites has its own life and travel capacity. If a story receives maximium shares on several profile then it will having a greater travel capacity and enhanced visibility. On the other hand, if the story receives maximum comments then it will have a greater life as people stay in touch with the story and make it more visible.

Best and Worst Times to Post on Social Networks

Friday, 27 July 2012

Google Penguin Update Link Building services

As being in the SEO industry, we all know the latest algorithamic upadte of Google is Penguin update and it harmed many sites rankings badly. Nowadays, links still remain to be the most important external signal that can help a web site rise in the rankings. Google also depends on link analysis as a way to improve relevancy, discovering how pages are related to each other and in what ways. Though links aren't everything in SEO, but a large portion of the engines' algorithms is attributed to link-based factors.
Through links, search engines can not only analyze a website’s/page’s popularity based on the number and popularity of pages linking to them but also on metrics like trust and authority. In light of the focus of search engines on algorithmic use and link analysis, as a search engine optimization expert, growing a website’s link profile or link building is among the top SEO strategies in order to gain traction, attention, top search engine rankings and increase targeted traffic from engines.

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Saturday, 5 November 2011

When to Use Reciprocal Links in SEO?

Google's algorithm became so sophisticated, it only considered a site's incoming links from other sites in rating quality and relevance. A link to another site was a “vote” for that site. When SEOs and site owners realized that they could simply “trade” votes with reciprocal links and improve each other's standing in the SERPs, reciprocal links became very common.

Not long after that, such links began to be abused. Link farms started cropping up. Some black hat SEOs even built three-way link schemes to hide the quantity of reciprocal links they used to game the system. It didn't take too long for Google to get wise, of course, and now reciprocal links as a rule don't count much, if at all, in the way of rising your site's ranking.